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To celebrate the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. The Pokémon Company and London's Natural History Museum are opening a temporary store featuring special merchandise. Enthusiasts will find products like plush toys, art prints, and writing supplies that are drawing from the institution's theme. For collectors, though, is a specially made Pikachu card, given as a gift with purchase for the pop-up. This shop will operate from on-site at the museum and its web counterpart from January 26 to April 19.

The Book Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome filled with stunning illustrations that show Pokémon in their natural habitats. It's essentially is what an in-world scientist could produce after trainers submit their data, alternatively a naturalist's journal could have sketched if the Galapagos teemed with flying-types instead of finches. Part of the charm lies in the book's serious treatment, treating Pokémon as a legitimate subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Special Card Stand Out

It is common to issue special edition cards celebrating big events and brand collaborations. Many of these promotional cards often feature the iconic mouse Pokémon who serves as the franchise mascot. What distinguishes this latest museum card however, is the unusually large dimensions. While exact measurements were not publicly disclosed, availability will certainly be highly restricted, and fans able to get just one card with each transaction.

Limiting Reseller Interest

Per a company statement, some of the merchandise may also be available outside the institution itself. But, a wider release is slated for specific stores in the UK. Importantly, collectors will not be able to acquire this promo through the official web shop. While reseller interest is inevitable, it appears they will have trouble stockpiling large numbers this time around. If you're unable to attend, there is an alternative like fossil-themed display coming to Chicago later this year.

"All profits from purchases made in the Museum shop and its web shop, which covers Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the research of 400 scientists who are conducting studies and finding answers to the global ecological crisis," it notes.