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The co-founders of the famous ice cream brand Ben and Jerry's has stated that corporate owner the multinational conglomerate prevented the launch of an innovative pro-Palestinian frozen dessert product.

Ben Cohen, that established the company alongside Jerry Greenfield, disclosed how he plans to personally create the controversial flavor as part of an individual collection highlighting issues Ben & Jerry's was prevented from addressing publicly.

Longstanding Conflict Involving Creators and Corporate Owner

This latest development intensifies the ongoing disagreement among the internationally recognized dessert company and Unilever, the UK-based consumer goods corporation which has owned Ben & Jerry's for over two decades.

Both founders maintain that Unilever and their ice cream division Magnum improperly prevented Ben & Jerry's from "honouring its social mission".

The Fruit Sorbet as an Emblem of Support

Mr. Cohen stated through social media how he is creating an innovative watermelon-flavored sorbet, requesting public suggestions for naming options and additional components.

“I'm accomplishing what they were prevented from doing,” Mr. Cohen commented in his kitchen. “I'm creating a watermelon-flavored ice cream that calls for permanent peace in Palestine while demanding repairing the damage that occurred in the region.”

This particular fruit has become an emblem of solidarity with Palestinians because of its coloration, which closely resemble those of Palestine's national banner – red, green, black and white.

Previous Activism plus Recent Changes

Several years ago, Ben & Jerry's ceased sales of their merchandise in areas under Israeli control, leading to the parent company selling the Israeli operation over to a local licensee, thus allowing ongoing distribution within disputed territories.

The new product line is being created through Ben's Best, the activist ice cream brand which originally established in 2016 for endorsing ex- political contender Bernie Sanders via the flavor "Bernie's Return".

Leadership Shifts and Future Intentions

Mr. Cohen indicated how he will develop other ice cream flavors focusing on concerns which the company was prevented from speaking about openly by Unilever.

The announcement comes after co-founder Jerry Greenfield stepped down his position at the company recently, after decades with the organization, mentioning worries regarding how its independence was undermined following Unilever's decision to restrict their advocacy work.

Previously, Mr. Cohen remarked that “My partner has strong compassion and this conflict with Unilever was deeply distressing him."

"My heart compels me to keep working within the organization to fight for its independence so that it can actualise its ethical purpose, the principles that it was founded on and has maintained for decades," he explained to media outlets.

• Corporate owner limitations regarding social activism
• Independent flavor creation from company founders
• Watermelon flavor serving as social statement
• Ongoing tensions between corporate ownership and ethical values